Why Your Startup Needs Conversion Rate Optimization

StartupsThis post by Milad Oskouie originally appeared in Shoe String Media’s site here.

Starting up an internet business can seem like a daunting prospect. You may think you have a profitable idea, but unless people hear what you have to say, even the best idea in the world will bear no fruit. This is why many internet companies, and start-ups in particular, seem to concentrate all their efforts on gaining traffic. The more people who hear about you, the more sales you’re likely to make, right? Well, perhaps not quite. This article takes a slightly different approach – it’s more about quality, than quantity. Treat the traffic you get right, and from the off, and you’re much more likely to convert that traffic into customers…

Why Your Startup Needs Conversion Rate Optimization

The 5 Conversion Rate Optimization Techniques That Every Entrepreneur Needs to Know

As an entrepreneur if you think the secret to getting more clients or more sales is more traffic to your website–think again.

These businesses listen to “pros” who tell them that they need to attract more visitors to their site or spend thousands in paid search ads to draw in more potential customers.

Its not that that is bad advice it’s just premature advice.  I mean who doesn’t want more traffic and visitors to their website?

I’m going to explain why this is like buying a new engine for your car when all you really needed was a tune-up.  By the end of this article you will have actionable steps to tune-up your website and get more out of your existing traffic without spending a dime on more traffic.

Welcome to the specialty of conversion rate optimization (CRO).  CRO is the technique of using analytics, user feedback and testing to improve the performance of your website…

The 5 Conversion Rate Optimization Techniques That Every Entrepreneur Needs to Know

Top 5 Conversion Rate Optimization Articles

The Psychology of Color: How to Use Colors to Increase Conversion Rate – Colors can influence everyone. Find out how the psychology of colors can help boost your conversion rate.

Now, I find this one really interesting and insightful as well. I mean, if you look around you, you’ll see that this is already playing a vital role in our daily lives when it comes to consumer marketing. Say for example, look at several fast-food brands out there and see if they have anything in common in terms of the color on their logo.

You see what I mean?

The psychology of colors had been around for quite some time already and applying this to further boost CRO is sure to be beneficial…

Top 5 Conversion Rate Optimization Articles