My favorite email copywriting course

Want to know my favorite email copy course?

Sorry.  Don’t have one.  Down with the email gurus! 😉

Look, when you write with the outcome I have, you really don’t need a course.

Here’s my email prime directive:

I want every email to be so good that if a subscriber didn’t get it and they found out about it later, they’d say…

“Man, I wish I would’ve seen that!”

I shared this idea with one person on my list and he told me his email results shot up 300% overnight. No joke.

Which is why I’m sharing it with you today.

Ponder that today and the implications it has on your copywriting.

– Matt

P.S. It’s like traffic guru, Tommie Powers says:

“Dude, I read every one of your emails.”

Now you know the reason he and other discriminating marketers do.

P.P.S. Yes, there ARE mechanics to writing emails that fulfill that “man, I wish I would’ve seen that!” outcome. Maybe someday I’ll put together a coaching group group or something.

Let me know if you have an interest.


I write for several people in the fitness market. I also write for several guys who are dating coaches.

Several of these guys… their personas online incorporate liberal amounts of swearing.
In real life, I don’t swear (much).

But I can tell you this, salt your language and people respond.

It could be because swear words naturally evoke an emotional response.

It could be because the communication sounds more authentic.

But it works.
For marketers that don’t swear and don’t want to swear, I understand. This email is not for you.

But if you’re ok with swearing, a little or a lot, try it judiciously in an email and notice the response.

Another other thing I encourage you do is soften the delivery of the word.

Instead of “fuck”, say “fvck” or “f*ck”. The communication will still be delivered as intended.

I think you might be surprised.

– Matt

PS: Trust me, there’s an art to swearing on paper. I had a copy cub recently who thought he could just vomit swear words and he’d get the same response as me.

The promotion back fired. Lesson learned.

The operative word when it comes to swearing is “judicious”. A little goes a long way.

The secret to $4.30 EPCs?

Just got an email from a ecstatic Client.

Turns out the guys over at Tao of Badass are promoting a product from our catalog.

You know Tao of Badass right? For YEARS they had the #1 dating product on ClickBank. Unbeatable.

Anyway, here’s the cool part:

They’re scoring a not too shabby $4.30 EPC right now.  They’re over the moon, of course.

For the uninitiated, what does a $4.30 EPC even mean?

EPC stands for earning per click. It is THE METRIC by which affiliates evaluate the success of a promotion. Affiliates will usually be happy if they can get around a buck a click.

For Tao, it means every click they sent to our sales page paid out $4.30 in commissions for them.

And they’re sending THOUSANDS of clicks.

Can you say “JACKPOT?”

So what’s the big secret?  And how can you get similar results?

There are several moving parts here, but let me share a big secret with you right now.

Everybody tends to ask affiliates to send traffic to the SAME sales page.  My advice?

Make a special page JUST for your affiliates.  Even better, make a page for ONE big-dog affiliate at a time.

And I don’t mean rewrite the entire letter, just make a few tweaks.  Make it a limited offer for example.  Add a countdown timer.  Give them money off if they order within ‘x’ days.  Do something to give it some URGENCY.


Think about it.

What can you do to your offer that gets affiliates promoting NOW?


PS: This not my first big win. We have several offers out there that have done well for affiliates this year. Our highest EPC was over $9 as I recall. All done using exactly what I am sharing with you now.