Type “growth hacks” into Google and the search results will fly off the page. Hundreds of so-called-tricks which promise to deliver 1000 percent conversion rate increases and an overnight doubling of revenue.
This isn’t one of those articles. I’m not going to promise anything. I’m not going to give you untested, untried strategies which, realistically, may have worked for one random guy in 1998 and haven’t since.
Instead, I’ll give you five online marketing hacks which we at Wishpond have used ourselves – strategies we’ve tested and proven. But even then I’ll let you know that these strategies worked for us, and are only proven for us. The #1 rule of CRO is to test, and it’s pretty much the only rule that matters.
Here are five genuine conversion rate optimization hacks that worked for us, and could for you…
5 Genuine Conversion Rate Optimization Hacks We’ve Seen Work
Conversion Rate Optimization: Turning Prospects Into Customers
– One of the key indicators that contributes to the success of a website or marketing campaign is the ability to make the seamless transition from site Visitors to actual Clients or Leads.
While there are many ways to invite a targeted public to a web destination, getting them to make a purchase, or download a marketing deliverable, can be a bit more complex than merely owning a domain – no matter how impressive it might appear.
The ability to make a Conversion, from mildly interested consumer to purchaser, shows that your website is doing more for your business than being a landing page for search engines. It can undoubtedly mean the difference between your Company being small and localized, to climbing its way into the Fortune 500…
Conversion Rate Optimization: Defining Objectives and KPIs
A conversion shouldn’t be a one-night stand. After the initial conversion, you need to continue to nurture that relationship. Image source.
As marketers, we tend to spend a disproportionate amount of time focusing on creating customers compared to retaining customers. And while the latter may sound like the job of the customer support team, smart marketers understand that the two are linked.
It isn’t enough for marketers to generate leads to grow the business; marketers are responsible for attracting qualified leads – and laying a solid foundation for an ongoing relationship that continues to generate profit after the initial sale…
5 Post-Conversion Strategies to Increase Customer Lifetime Value