Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses. The primary aim for every web marketer is to increase the traffic coming his way (while acquiring it, at a reduced cost) and improve the conversion rate. Undoubtedly Conversion Rate and Traffic are the key performance metrics used for determining the success of a landing page, a website, email, or other web properties. Even the slightest of changes you make on any of your web properties is probably going to, intentionally or unintentionally, affect the conversion rates. Now, even though A/B Testing and CRO are both quite popular, this is what the latest stats have to say:
1) Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. (Source: Bryan Eisenberg) Tweet this.
2) Conversion rates typically range from 1 to 3 percent. (Source:Steelhouse) Tweet this.
This shows that about 97 percent of the visitors on a website are not interested in what is being offered to them. They do not react to the CTA (Call to Action) that is being measured. This figure definitely shows how long a way, CRO still has to go and how huge the market potential is, for the CRO industry…
25 Stats about Conversion Rate Optimization and A/B Testing
While SEO & PPC remain the key cogs that spin the wheel of brand awareness for organizations across the web, what happens when you achieve visibility in the search index and visits to your website but few conversions?
For years, designers and digital marketers have been left scratching their heads or wondering which way to turn in their bid to increase website conversions; often making decisions based on assumptions and opinion rather than fact.
CRO eliminates guess work with fact-based, actionable insights
2015 is the year where conversion rate optimisation (CRO) has become the #buzz word of the digital industry. Many working within the digital industry are now starting to understand the true value of CRO not just as a concept, but as a practice. The typical three-step process is as follows:
Is It Time to Embrace Conversion Rate Optimization?
One of the biggest mistakes I see website owners make is focusing so much on the search engines that they miss out on what matters most. Conversion Rate Optimization (CRO) is one of the things they miss by putting all of their efforts into ranking well in the search engines.
“A beautiful website that can’t close sales is worthless, while an ugly website that does make sales gets prettier by the dollar.”
I’m not saying go out and build an ugly website. That won’t help your conversion rates. But, there are a lot of things to consider besides SEO…
The Pieces of the Conversion Rate Optimization Puzzle