Conversion rate optimization is a process that helps you grow your business. The focus is the one thing that makes the difference between success and failure in CRO: you either chose to put all of your attention onto this process or you chose to hunt fast winning tactics. The first choice always wins.
The whole process of conversion rate optimization requires multiple resources:
- great people who know a bit of human psychology, are a bit creative and have web analytics knowledge;
- great tools.
Besides these three essential resources, the entire team, business unit or company should focus on improving the CRO process. Also, a CRO culture and clear procedures will give a boost to the growth…