The only way for us marketers to run more successful campaigns is to track what works and what doesn’t. Without proper tracking in place, we’re basically driving with our hands over our eyes, hoping it’ll all work out.
Yeah, not the brightest idea. Image source.
One of the ways that marketers track the success of their campaigns is with UTM tags, which allow you to append a unique string to your URL so you can track the traffic that a particular source sends to your page.
They make your links look a little something like this: