Did you know that in 2014, 68.07% of us abandoned our carts when shopping online?
This means that even though we’re comfortable with spending $1.2 million online, every 30 seconds, the majority of us still don’t complete our online purchases.
So what’s going on?
In most cases, it’s because online stores have checkout pages and processes, that drive potential customers away.
However, these issues can be easily fixed by understanding the psychology of those who reach your checkout page…