A Beginner’s Guide to Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. But what exactly is it and how can you be better at it?

CRO is a constant process of trial and error, of creating and testing hypotheses. However, a common myth is that testing different button colors or font type to see which converts the most customers is what conversion rate optimization is all about. That’s all fine and dandy, but I’m going to guess that changing a button color isn’t going to give your company, or its website visitors, that “aha!” moment that suddenly converts mass amounts of users.

At its core, CRO is discovering the path a user takes on your site and improving it to create the best and easiest route for a visitor to convert into a customer…

A Beginner’s Guide to Conversion Rate Optimization

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

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