I’ve spent the past few months drowning in one Clickbank launch after another.

And things are changing on CB… for the better.

I’ll post my findings in a couple days.

Stay tuned!

Over the past few years, I’ve devoured hundreds of books, watched dozens of seminars, listened to countless audios and just drowned myself in the teachings of copywriters past and present.

And although I’ve received some incredible insights from the copy goorooz of the world as well as my more underground but no less talented colleagues, no one book has really hit home as much as…

Made To Stick.

Made To Stick by Chip and Dan Heath

This is now my official copywriting bible.

It deals with how to make your communications in print, audio, in person or on video more — yep — sticky.

And not only does it reveal the 5 key things any message must have to be memorable, it also talks about something we copywriters need to be mindful of…

The Curse Of Knowledge

I saw an example of this happening in a recent Warrior forum post.

Sometimes you can be so deep into your subject or market you forget what it’s like to be fresh on the scene.

Case in point — everyone in that forum post has their marketing goggles on trying to figure out why such a hypey, get-rich-quick style sales letter is working.

And, although the letter may be ethically questionable, it works because it taps perfectly into the mind-set of someone who desperately wants to believe in the “autopilot money” dream.

But Made To Stick deals with so much more than just that idea. It’s filled with anecdotes, real life examples and fascinating stranger-than-fiction tales.

If you want your messages or sales copy to stick like glue… memorize this book.

And in a moment I’ll give you a real world example of how a business is about to be transformed by implementing this tactic.

You see, online, everybody focuses on getting more visitors to their site.

Traffic = money, right?

Not necessarily. You can easily increase your profits with a little shake-up of your current sales process.

This is something that seems to be a major oversight by a lot of my clients and partners.

Truth is — ignoring your business’s “back-end” is like throwing money away.

Think about it.  You’ve already got your sales letter up and selling.  A steady stream of traffic hits the site each day and you make sales and profit.

But you want more.  So you go chasing after more traffic, more joint ventures and funnel more money into PPC campaigns.

But you don’t have to worry about any of that.

You can make more money right now simply by building a back-end to your product.

The hardest part of any business is getting new customers. So why not treat the ones you already have like royalty and… offer them more products.

The folks who have already bought from you are the easiest ones to see to (assuming your product met their needs) so why not upgrade them, offer them add-ons or follow-ups to their first purchase.  Send special offers their way, exclusive to previous customers.  There are tons of ways to do this.

You’ve probably come across One Time Offers.  Those pesky little sales pages that pop-up after you’ve made a purchase.

Those things are maddeningly effective.

Your buyer is already in the buying mood, so they often can’t resist a juicy little extra.

No.1 On Clickbank But Still Leaving Money On The Table

My current client recently had the number 1 selling product on Clickbank (I don’t mean in its category, I mean across the whole of Clickbank.)

He’s making thousands of dollars per day on a $27 eBook.

But he’s leaving thousands more and — until I wafted the smelling salts under his nose — didn’t even realize it.

We’re putting together a one time offer of advanced videos for his product.  In the next few weeks I fully expect him to start bathing in Clickbank checks.

And that’s from one carefully positioned One Time Offer.  The amount of products he can pitch to his eye-wateringly huge list of buyers is frightening.  But all he was concentrating on was getting new prospects to his front-end product.

Don’t make the same mistake.

Consider your entire sales machine. The money is there for the taking.

On the phone with a couple of well-respected marketers last night and we were talking… squeeze pages.