The Ultimate Guide to Conversion Rate Optimization

ultimate guide to conversion rate optimizationIt’s no longer just about driving tons of traffic to your website through SEO to increase sales. Smart online marketers are realizing that to increase sales and online revenue you need to optimize your visitor’s onsiteEXPERIENCE and convert more of them for your goals, and not just your rankings in search engines. This focus is known as conversion rate optimization, and if done well can have some amazing effects for your online revenue.

And yet conversion rate optimization is still not as common as internet marketing subjects like SEO, web analytics and usability. People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. This article is meant to be the best guide you will ever need for conversion rate optimization, and to give you a great kick-start with your efforts…

The Ultimate Guide to Conversion Rate Optimization

Conversion Rate Optimization

Conversion Rate Optimization“Conversion rate optimization (CRO) is the technical term for strategically planning your tests. It’s the active process of defining the metric you’re trying to optimize, creating several hypotheses about what tweaks in your campaigns may increase your conversion rate, and measuring the effect of each hypothesis. It applies equally to email and landing pages, but I’ll limit the discussion here to email as much as possible.”

Every marketer has been there. You’ve just gotten back from the conference or read an inspiring ebook on A/B testing, and you’re pumped to start your own testing strategy. And then three people need all of their emails to go out immediately, and testing goes out the door with your sanity. We all know that tweaks in our email marketing campaigns can pay off with big returns, but it’s hard to find the time to actually do it well. However, it won’t take as much time as you think if you utilize existing tools and put a bit of thought into your testing strategy.

Conversion rate optimization (CRO) is the technical term for strategically planning your tests. It’s the active process of defining the metric you’re trying to optimize, creating several hypotheses about what tweaks in your campaigns may increase your conversion rate, and measuring the effect of each hypothesis. It applies equally to email and landing pages, but I’ll limit the discussion here to email as much as possible…

Conversion Rate Optimization

The Beginner’s Comprehensive Guide to Conversion Rate Optimization

This is an in depth look at CRO, provided by Paul Savidge, the conversion kingpin. When finished reading this epic blog post you surely will walk away with a lot of information, but before you leave, let him know what you think and if you have any questions, he will be here to answer them.

WHAT IS CONVERSION RATE OPTIMIZATION ( CRO )?

CRO1First sentence out of the box I am going to say this is going to be a long one. I will start off with a simple answer to the question; what is CRO? The science of getting more conversions out of the already existing traffic to yours or your client’s site. It only goes downhill from here. lol

So a more detailed definition… Coming from Wikipedia: “The method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as ‘CRO’. “

The absolute basic math behind Conversion Optimization is:

The Beginner’s Comprehensive Guide to Conversion Rate Optimization