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Are You Making This Mistake With Your Sales Copy?

Written by Matt on October 25, 2011 · Leave a Comment

Have you ever written or paid for a sales letter… thrown it up online… and felt your heart sink as ZERO sales came in?

If you’re like most people you probably cursed and felt a strong urge to abandon and start all over again.

Categories: Conversions, Copywriting - Tags: dan kennedy

The Demise (And Rise) Of The Offer

Written by Matt on September 20, 2011 · 1 Comment

Revenge of The Offer

Over the past 12 months I’ve been involved in at least 20 product launches. And truly irresistible offers have been as rare as hen’s teeth.

And when you consider that piecing together a tremendous offer easily ramps up your chances of a sale… you have to wonder why nobody seems to bother.

Categories: Copywriting - Tags: crafting an offer, irresistible offer, offer

Copy Tips From R.E.M.?

Written by Matt on September 5, 2011 · 1 Comment

As a teenager I’d eat up anything related to Nirvana, Smashing Pumpkins and REM.

Peter Buck — Copywriting Guru?

Those three bands were tailor made for an adolescence spent in Nowheresville, Suburbia.

Are ClickBank Cracking Down?

Written by Matt on March 23, 2011 · 2 Comments

Are ClickBank cracking down on some of the more hyped-up promotions in their network? Read more »

Categories: Conversions, Copywriting, Marketing - Tags: clickbank, hype, push button bullshit

The Best Book On Copywriting?

Written by Matt on August 30, 2010 · 4 Comments

I love to immerse myself in all things “copy”.

Over the past few years, I’ve devoured hundreds of books, watched dozens of seminars, listened to countless audios and just drowned myself in the teachings of copywriters past and present.

Categories: Blog, Book Reviews, Copywriting - Tags: copywriting books, made to stick

A Different Way to Think About Your Prospect — Which Might Just Increase Your Sales Dramatically (Like it Did for Me)

Written by Matt on July 5, 2010 · Leave a Comment

The most important step of writing great copy comes way before the first word is written.

That step is your research. Getting clear on:

Your prospect: how can you sell her if you don’t know who she is and how she thinks?

Categories: Copywriting, Persuasion Insights

The Truth About Video Sales Letters

Written by Matt on March 30, 2010 · Leave a Comment

Video killed the copywriting star?

Not quite.

A few of my copywriting compadres are quaking in their boots. The reason?

Video is all the rage right now.

Sales letters with nothing but a few powerpoint slides and a voiceover are (in some cases) out-pulling traditional sales letters.

Categories: Copywriting, Video Sales Letters - Tags: video copy, video copywriting, video sales letter

Lessons From A Cordless Phone Ad

Written by Matt on March 10, 2010 · Leave a Comment

Sometimes inspiration just falls into my lap.

There I was, banging my head against the keyboard in frustration when an inspirational pdf appeared out of the blue.

My latest project was to write the copy for some pop-up software. Yeah you know, the same stuff that annoyed the heck out of you when you arrived on this blog.

Categories: Copywriting - Tags: drew kaplan, inspiration

Business Is Tricky Enough As It Is…

Written by Matt on February 18, 2010 · Leave a Comment

Most of my sales letters have been in the Internet Marketing/Biz Opp field.

It’s probably… along with, say, weight loss and dating… the most profitable niche in the world.

At least, there’s a ton of money floating around and folks happily snap up new releases even if they already have a bulging hard drive or overflowing bookshelves of unread courses.

Categories: Copywriting, Marketing, Ramblings - Tags: gary halbert, internet marketing

“Ugly” Always Wins…

Written by Matt on January 29, 2010 · Leave a Comment

On the phone with a couple of well-respected marketers last night and we were talking… squeeze pages.

Yep, some of these marketing phone calls are downright sexy!

He’s looking for a template for lead gen page we can use for a number of projects together. So he shows me his idea. It’s got some text, a big ol’ video and a nice blue, Web 2.0 style background.

Pretty and kind of bland.

So I say “can I show you guys what I was thinking?”

And I bring up this webpage that’s converting at over 60% for a current client.

I can hear them both nodding (can you hear people nod? I think so) and they say “hmmm, yeah, mmm, I like it.”

And then there’s silence.

The sound of crickets chirping.

And I’m starting to think I’ve lost my Skype connection.

Then one of the guys blurts out…

“THIS converts at 60 PERCENT?!”

You see, the squeeze page I showed them was ugly. Damn ugly. It was not slick, or “Web 2.0-ey” or remotely attractive in the slightest.

But it works. It works because it forces the prospect to read the copy and take action.

Ugly always wins.

Read more on “Ugly” Always Wins……

Categories: Blog, Copywriting, Squeeze Pages