I love to immerse myself in all things “copy”.
Over the past few years, I’ve devoured hundreds of books, watched dozens of seminars, listened to countless audios and just drowned myself in the teachings of copywriters past and present.
The most important step of writing great copy comes way before the first word is written.
That step is your research. Getting clear on:
- Your prospect: how can you sell her if you don’t know who she is and how she thinks?
Video killed the copywriting star?
Not quite.
A few of my copywriting compadres are quaking in their boots. The reason?
Video is all the rage right now.
Sales letters with nothing but a few powerpoint slides and a voiceover are (in some cases) out-pulling traditional sales letters.
Sometimes inspiration just falls into my lap.
There I was, banging my head against the keyboard in frustration when an inspirational pdf appeared out of the blue.
My latest project was to write the copy for some pop-up software. Yeah you know, the same stuff that annoyed the heck out of you when you arrived on this blog.
Most of my sales letters have been in the Internet Marketing/Biz Opp field.
It’s probably… along with, say, weight loss and dating… the most profitable niche in the world.
At least, there’s a ton of money floating around and folks happily snap up new releases even if they already have a bulging hard drive or overflowing bookshelves of unread courses.
On the phone with a couple of well-respected marketers last night and we were talking… squeeze pages.
I always get hopeful clients pointing me towards the latest Clickbank No.1 and pleading…
“Can you write me a sales letter just like that one?”
Of course, I know what they really mean…
…and other clichés. 
Hey, Matt here and welcome to my little ol’ blog.
Over the next few weeks, months and maybe even years, I’ll be sharing some blockbuster insights into the life of a copywriter, how to make a ton of money on the Internets and case studies on some of my most successful projects.
