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The ‘Blink’ Approach To Online Sales

Written by Matt on July 4, 2011 · Leave a Comment

Does your sales letter or video pass the ‘Blink’ test?

In Malcolm Gladwell’s thought-provoking book, he puts forward the idea that our best decisions are made instantly.

And you better believe when prospects visit your webpage you have SECONDS (often less) to make an impression — good or bad.

Written by Matt on July 5, 2010 · Leave a Comment

The most important step of writing great copy comes way before the first word is written.

That step is your research. Getting clear on:

Your prospect: how can you sell her if you don’t know who she is and how she thinks?