How To Hit The Top 10 On Clickbank

alvin1

Saw this message on Facebook today. That’s the 3rd of my Clients to hit the Top 10 on Clickbank in the last month.

Not too shabby.

I often get asked:

“Matt, why don’t you write for your OWN products?  That way you get to keep 100% of the money!”  

Well, yeah it has occurred to me 🙂

But the thing is… I love growing businesses (and taking a piece of the action for my troubles).

That’s what I’m good at.  I don’t want to be dealing with employees or admin or revenue projections.

Besides, right now is a great time to be a copywriter.  Why?

Because more and more marketers are waking up to the fact that high quality marketing is the ULTIMATE point of leverage.

Think about it…

Getting traffic is EASY.  There are countless markets and new ones opening up all the time so creating products isn’t hard if you put some thought into it.

Yet that also means competition is FIERCE.

The only way to stand out?  With your marketing and sales copy.  It’s essential these days.

It’s why last week I had a call with a dating guru who has a huge following on YouTube a big list, countless products, slick design…

… but he’s generating piddly amounts of revenue.

And it’s why I had another call with a very well-known fitness marketer who complained copy is “the biggest hole in his business”.

These guys NEED quality sales copy. It’s that simple.

Master the skill of writing great copy and there’s countless opportunity out there.

Copyswearing

I write for several people in the fitness market. I also write for several guys who are dating coaches.

Several of these guys… their personas online incorporate liberal amounts of swearing.
In real life, I don’t swear (much).

But I can tell you this, salt your language and people respond.

It could be because swear words naturally evoke an emotional response.

It could be because the communication sounds more authentic.

But it works.
For marketers that don’t swear and don’t want to swear, I understand. This email is not for you.

But if you’re ok with swearing, a little or a lot, try it judiciously in an email and notice the response.

Another other thing I encourage you do is soften the delivery of the word.

Instead of “fuck”, say “fvck” or “f*ck”. The communication will still be delivered as intended.

I think you might be surprised.

– Matt

PS: Trust me, there’s an art to swearing on paper. I had a copy cub recently who thought he could just vomit swear words and he’d get the same response as me.

The promotion back fired. Lesson learned.

The operative word when it comes to swearing is “judicious”. A little goes a long way.

Do ‘Old Skool’ Copywriting Skills Still Work In 2015?

A poster on that hive of scum and villainy, WarriorForum.com writes:

“It has always been of interest to me, how people believe that old skills in copy writing are no longer effective in this day and age of technology.

“I’ve been rereading John Caples, How to Make Your Advertising Make Money and the 4th edition of Tested Advertising Methods, the past 2 weeks.

“John never believed that just because more mediums were invented that natural human appeal would change.”

My opinion?

It’s not that old school direct response copy doesn’t work.

It’s that something is WORKS BETTER “in this day and age” on certain popular global platforms.

On these various platforms, human nature, as he calls it, has decidedly shown it’s dislike in “pitches.”

Users are so vocal about it in fact, these platforms’ terms of service prohibit specific types of promotional language as well as graphic design.

These terms were not created because old school copywriting doesn’t work. It’s because IT DOES and people dislike it, and are rejecting it when exposed to it.

THAT’S human nature. THAT’S the wisdom of the crowds.

No matter what cold traffic channel one is using, you and your website must conform to that specific ecosphere or you risk being banned.

If you’re running cold traffic on these channels, you already know this. The possibility HAUNTS you every waking minute of the day.

And if you’re a direct response copywriter and you’re forced to write with one hand tied behind your back, not able to rely on old school copywriting skills, what are your options?

That’s why I am a strong advocate of trying MULTIPLE THINGS, whatever they may be.

I believe old school copywriting on these platforms is the proverbial whipping boy right now and my opinion is it’s only going to get worse.

So what works better?

HINT: IT DEPENDS UPON THE CHANNEL.

And be prepared, if you find something that converts, the herd “follow the guru” mentality of marketers obsoletes a particular strategy’s effectiveness quickly.

You cannot rest on your laurels for a moment.

This is why copywriter generalists who rely on old school copywriting skills are charging a proverty-destined $97 for a sales letter.

Today’s copywriter needs to specialize. You have to be great at Curly’s one thing. (YouTube it if you don’t know what I’m talking about.)

To wrap it up, personally, I used to love reading old copywriting books.

But a better use of my time these days, is studying the markets I’m writing for, perpetually on the hunt for something NEW and DIFFERENT.

Make sense? Let me know what you think.

– Matt

PS: Quick tip from Neo. From the movie, the Matrix:

Trinity: “Neo… nobody has ever done this before…”

Neo: “I know. That’s why it’s going to work.”