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Copy Tips From R.E.M.?
As a teenager I’d eat up anything related to Nirvana, Smashing Pumpkins and REM.
Peter Buck — Copywriting Guru?
Those three bands were tailor made for an adolescence spent in Nowheresville, Suburbia.
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Read more »The ‘Blink’ Approach To Online Sales
Does your sales letter or video pass the ‘Blink’ test?
In Malcolm Gladwell’s thought-provoking book, he puts forward the idea that our best decisions are made instantly.
And you better believe when prospects visit your webpage you have SECONDS (often less) to make an impression — good or bad.
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Read more »Business Is Tricky Enough As It Is…
Most of my sales letters have been in the Internet Marketing/Biz Opp field.
It’s probably… along with, say, weight loss and dating… the most profitable niche in the world.
At least, there’s a ton of money floating around and folks happily snap up new releases even if they already have a bulging hard drive or overflowing bookshelves of unread courses.
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Read more »Who Are You Selling To?
If you want to sell anything successfully… you need to know who you’re selling to.
Of course, with an online sales letter or a direct mail piece, there’s no way to know exactly who’ll be reading your sales pitch. So…
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