On the phone with a couple of well-respected marketers last night and we were talking… squeeze pages.
Just starting a new project for a client who wants to run an offline/online combo launch.
We’re going to blast out some postcards and get folks to a squeeze page. So right now we’re discussing “what’s hot” in squeeze pages these days.
Because it’s important to remember — especially online — everything’s evolving. Sure, the fundamentals stay the same but it’s all about how you dress up those fundamentals.
In this case we’re dealing with how to get lazer-targeted subscribers signing up for a pre-launch.
Here’s what we’ll be testing…
1) Traditional Squeeze Page (mainly text) promising a revealing/eye-popping/must-see video
This is the regular, some might say old-fashioned, squeeze page but… in this era of whizz-bang video overload… some delicate, not too salesy text goes a long way.
Right now I’m favoring a curiosity-building headline and a screenshot of the video you get on subscribing.
2) Video Squeeze Page – video only, maybe the odd bit of text
So these are all the rage right now. Personally, I hate the ones without a pause button.
(I recently did a launch for a well-known “guru” who ditched the sales letter I gave him for a video instead. The video had no pause button, nor was there any other text on the page. It bombed.)
Rather than just give a salesy “please sign-up to my list” type video we’re going with all-content. The catch is that they only get half the info, the other half is delivered on sign-up. I’m looking forward to testing this one.
3) PDF Giveaway
This one is fairly new to me, I tried it recently and while we had fewer subscribers, they were extremely targeted.
Here’s how you do it…
Give away a quality report on the squeeze page. No sign-up, no nuthin’
But inside the pdf give a link to another squeeze page. So… if they love your pdf, if they’re interested in the info… they’ll want to sign-up, right?
This makes your prospects very warm to any offers you might have further down the line.
Anyhoo, I’ll be testing all of these pre-launch sign-up ideas and I’ll let you know which worked the best.