Conversion Optimization: An Enormous List of Psychological Tactics

Cover PhotoWelcome to a huge resource on conversion optimization.

Over the years, marketers have written countless articles about online persuasion. So why do we need another one?

Well, something is missing from the literature —the why:

  • Why are contrasting buttons effective?
  • Why should you use 1st person CTA wording?
  • Why (and when) are trust symbols effective?

This article uses academic research to answer those questions. You’ll learn the psychological explanation to 30 powerful techniques in conversion rate optimization (CRO).

For each tactic, I include four sections:

  • Principle: The psychological principle involved
  • Example: A visual illustration of the tactic
  • Explanation: The reason why the tactic is effective
  • Extra Resources: A/B tests and other related information

Whether you’re a seasoned pro or a complete newb, you should find some valuable takeaways…

Conversion Optimization: An Enormous List of Psychological Tactics

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.