Conversion Rate Optimization: Worth the Hype?

2015-07-14-1436845951-7274799-AdamRoozen.pngAdam Roozen is a former developer, marketer, and program manager and continues to be a successful business builder and leader. With roots in small-town southern Minnesota, he gained his corporate chops at the Wal-Mart Home Office leading marketing and operations for, and is currently CEO at a leading eCommerce agency, Echidna, Inc.

Every company has a website, and every website has a conversion goal. Your conversion goal might be for a user to buy a product, to subscribe to a newsletter or to contact your salesperson. When you compare the number of visitors to your website to the number of times you achieve your goal, that’s how you find your conversion rate.

It makes perfect sense that improving your conversion rate is critical to your website’s success. As someone who has worked in e-commerce for almost 20 years, I’ve seen that many companies have adopted the practice of Conversion Rate Optimization, or CRO. CRO involves a constant work stream of cyclical activities to increase your conversion rate over time. You analyze your site for conversion issues, identify solutions to those issues, implement the solutions then analyze again. CRO is becoming more popular as both consumers and businesses spend more time learning, “liking” and buying on the web…

Conversion Rate Optimization: Worth the Hype?

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

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