Conversion rate optimization (CRO) isn’t just a passion for the CrazyEgg writing team; it’s how you can get more value from the traffic coming to your Web page. And there’s no better way to learn this than from those who are already doing it.
Here are some CRO tips and techniques gained from recent case studies. As you’ll see, the results are sometimes surprising.
1. Create a Responsive Design to Retain Mobile Traffic
We’ve talked before about the importance of using responsive design to provide a seamless experience for mobile device users. Mobile-first design usually results in a faster site that works better for everyone, and with more devices being used than ever before, this is now essential. Here’s a case study from Website Optimizationon the effects of changing to a responsive design on the Philadelphia Orthodontists website…