Fighting Friction at Every Stage of the Funnel: Takeaways from Day 1 of CTA Conf

beyond-the-landing-page-650Image by Vera Raposo via Twitter.

You can build the highest-converting landing page that ever existed, but if you’re not thinking beyond that initial conversion, you’re flushing your leads down the virtual toilet.

It’s a theme that kept cropping up during the first day of our Call to Action Conference (#CTAConf): after you’ve optimized your landing page, your job isn’t close to being done. As speaker Wil Reynolds, founder of Seer Interactiveput it:

Fighting Friction at Every Stage of the Funnel: Takeaways from Day 1 of CTA Conf

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

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