How A Site Speed Test Can Improve Conversions and ROI

site-speedThink back to the last time you went at the DMV. You likely mentally prepared yourself beforehand for the inevitable wait time, arming yourself with a way to fill the time. Luckily for the DMV, visitors have always expected the wait.

Unfortunately for websites owners, we’re not afforded the same luxury. Site visitors expect increasingly faster speeds. In fact, according to Akamai, the leading CDN service provider, today 30% of site visitors expect a page to load in one second or less, while 18% expect a page to load instantaneously. Compare that to five years ago, when only 5% of consumers expected a one second or less page load. Along with speed expectations, web users also expect a more robust and interative webEXPERIENCE. So, how are we to balance performance with power?…

How A Site Speed Test Can Improve Conversions and ROI

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.