How To Increase Your Profits (Without Any Extra Customers)

You really can double or triple your profits with the same amount of prospects and customers you already have.

And in a moment I’ll give you a real world example of how a business is about to be transformed by implementing this tactic.

You see, online, everybody focuses on getting more visitors to their site.

Traffic = money, right?

Not necessarily. You can easily increase your profits with a little shake-up of your current sales process.

This is something that seems to be a major oversight by a lot of my clients and partners.

Truth is — ignoring your business’s “back-end” is like throwing money away.

Think about it.  You’ve already got your sales letter up and selling.  A steady stream of traffic hits the site each day and you make sales and profit.

But you want more.  So you go chasing after more traffic, more joint ventures and funnel more money into PPC campaigns.

But you don’t have to worry about any of that.

You can make more money right now simply by building a back-end to your product.

The hardest part of any business is getting new customers. So why not treat the ones you already have like royalty and… offer them more products.

The folks who have already bought from you are the easiest ones to see to (assuming your product met their needs) so why not upgrade them, offer them add-ons or follow-ups to their first purchase.  Send special offers their way, exclusive to previous customers.  There are tons of ways to do this.

You’ve probably come across One Time Offers.  Those pesky little sales pages that pop-up after you’ve made a purchase.

Those things are maddeningly effective.

Your buyer is already in the buying mood, so they often can’t resist a juicy little extra.

No.1 On Clickbank But Still Leaving Money On The Table

My current client recently had the number 1 selling product on Clickbank (I don’t mean in its category, I mean across the whole of Clickbank.)

He’s making thousands of dollars per day on a $27 eBook.

But he’s leaving thousands more and — until I wafted the smelling salts under his nose — didn’t even realize it.

We’re putting together a one time offer of advanced videos for his product.  In the next few weeks I fully expect him to start bathing in Clickbank checks.

And that’s from one carefully positioned One Time Offer.  The amount of products he can pitch to his eye-wateringly huge list of buyers is frightening.  But all he was concentrating on was getting new prospects to his front-end product.

Don’t make the same mistake.

Consider your entire sales machine. The money is there for the taking.

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.