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	<title>Matt O&#039;Connor&#187; How To Increase Your Profits (Without Any Extra Customers)</title>
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	<description>Direct Response Copywriter... Marketing Strategist... Sales Video Specialist</description>
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		<itunes:summary>Copywriter, Marketer, Living Legend...</itunes:summary>
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		<title>How To Increase Your Profits (Without Any Extra Customers)</title>
		<link>http://www.matthew-oconnor.com/how-to-increase-your-profits/</link>
		<comments>http://www.matthew-oconnor.com/how-to-increase-your-profits/#comments</comments>
		<pubDate>Fri, 28 May 2010 16:15:37 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[back-end]]></category>
		<category><![CDATA[clickbank]]></category>
		<category><![CDATA[increase profits]]></category>

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		<description><![CDATA[<div id='dd_ajax_float'><div class='dd_button_v'><script type='text/javascript' src='https://apis.google.com/js/plusone.js'></script><g:plusone size='tall' href='http://www.matthew-oconnor.com/how-to-increase-your-profits/'></g:plusone></div><div style='clear:left'></div><div class='dd_button_v'><iframe src='http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.matthew-oconnor.com%2Fhow-to-increase-your-profits%2F&#38;locale=en_US&#38;layout=box_count&#38;action=like&#38;width=50&#38;height=60&#38;colorscheme=light' scrolling='no' frameborder='0' style='border:none; overflow:hidden; width:50px; height:60px;' allowTransparency='true'></iframe></div><div style='clear:left'></div><div class='dd_button_v'><a  href="http://twitter.com/share" class="twitter-share-button" 0="data-url="http://www.matthew-oconnor.com/how-to-increase-your-profits/"" 1="data-count="vertical"" 2="data-text="How" 3="To" 4="Increase" 5="Your" 6="Profits" 7="(Without" 8="Any" 9="Extra" 10="Customers)"" 11="data-via="Matt_James""></a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script></div><div style='clear:left'></div><div class='dd_button_v'><a title='Post on Google Buzz' class='google-buzz-button' href='http://www.google.com/buzz/post' data-button-style='normal-count' data-url='http://www.matthew-oconnor.com/how-to-increase-your-profits/'></a><script type='text/javascript' src='http://www.google.com/buzz/api/button.js'></script></div><div style='clear:left'></div><div class='dd_button_v'><script src='http://www.stumbleupon.com/hostedbadge.php?s=5&#38;r=http%3A%2F%2Fwww.matthew-oconnor.com%2Fhow-to-increase-your-profits%2F'></script></div><div style='clear:left'></div><div id='dd_name'><a  href="http://www.diggdigg2u.com" target="_blank">Digg Digg</a></div></div><div class='dd_content_wrap'><p>You really can double or triple your profits with the same amount of prospects and customers you already have.</p>
<p>And in a moment I&#8217;ll give you a real world example of how a business is about to be transformed by implementing this tactic.</p>
<p><a  href="http://www.matthew-oconnor.com/how-to-increase-your-profits/" class="more-link">Read more on How To Increase Your Profits (Without Any Extra Customers)&#8230;</a></p>
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			<content:encoded><![CDATA[<div id='dd_ajax_float'><div class='dd_button_v'><script type='text/javascript' src='https://apis.google.com/js/plusone.js'></script><g:plusone size='tall' href='http://www.matthew-oconnor.com/how-to-increase-your-profits/'></g:plusone></div><div style='clear:left'></div><div class='dd_button_v'><iframe src='http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.matthew-oconnor.com%2Fhow-to-increase-your-profits%2F&amp;locale=en_US&amp;layout=box_count&amp;action=like&amp;width=50&amp;height=60&amp;colorscheme=light' scrolling='no' frameborder='0' style='border:none; overflow:hidden; width:50px; height:60px;' allowTransparency='true'></iframe></div><div style='clear:left'></div><div class='dd_button_v'><a  href="http://twitter.com/share" class="twitter-share-button" 0="data-url="http://www.matthew-oconnor.com/how-to-increase-your-profits/"" 1="data-count="vertical"" 2="data-text="How" 3="To" 4="Increase" 5="Your" 6="Profits" 7="(Without" 8="Any" 9="Extra" 10="Customers)"" 11="data-via="Matt_James""></a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script></div><div style='clear:left'></div><div class='dd_button_v'><a title='Post on Google Buzz' class='google-buzz-button' href='http://www.google.com/buzz/post' data-button-style='normal-count' data-url='http://www.matthew-oconnor.com/how-to-increase-your-profits/'></a><script type='text/javascript' src='http://www.google.com/buzz/api/button.js'></script></div><div style='clear:left'></div><div class='dd_button_v'><script src='http://www.stumbleupon.com/hostedbadge.php?s=5&amp;r=http%3A%2F%2Fwww.matthew-oconnor.com%2Fhow-to-increase-your-profits%2F'></script></div><div style='clear:left'></div><div id='dd_name'><a  href="http://www.diggdigg2u.com" target="_blank">Digg Digg</a></div></div><div class='dd_content_wrap'><p>You really can double or triple your profits with the same amount of prospects and customers you already have.</p>
<p>And in a moment I&#8217;ll give you a real world example of how a business is about to be transformed by implementing this tactic.</p>
<p><strong>You see, online, everybody focuses on getting more visitors to their site.</strong></p>
<p>Traffic = money, right?</p>
<p>Not necessarily.  You can <em>easily </em>increase your profits with a little shake-up of your current sales process.</p>
<p>This is something that seems to be a major oversight by a lot of my clients and partners.</p>
<p>Truth is &#8212; ignoring your business&#8217;s &#8220;back-end&#8221; is like throwing money away.</p>
<p>Think about it.  You&#8217;ve already got your sales letter up and selling.  A steady stream of traffic hits the site each day and you make sales and profit.</p>
<p>But you want more.  So you go chasing after more traffic, more joint ventures and funnel more money into PPC campaigns.</p>
<p>But you don&#8217;t have to worry about any of that.</p>
<p>You can make more money right now simply by building a back-end to your product.</p>
<p>The hardest part of any business is getting new customers. So why not treat the ones you already have like royalty and&#8230; offer them more products.</p>
<p>The folks who have already bought from you are the easiest ones to see to (assuming your product met their needs) so why not upgrade them, offer them add-ons or follow-ups to their first purchase.  Send special offers their way, exclusive to previous customers.  There are tons of ways to do this.</p>
<p>You&#8217;ve probably come across One Time Offers.  Those pesky little sales pages that pop-up after you&#8217;ve made a purchase.</p>
<p><strong>Those things are maddeningly effective.</strong></p>
<p>Your buyer is already in the buying mood, so they often can&#8217;t resist a juicy little extra.</p>
<h2>No.1 On Clickbank But Still Leaving Money On The Table</h2>
<p>My current client recently had the number 1 selling product on Clickbank (I don&#8217;t mean in its category, I mean across the whole of Clickbank.)</p>
<p>He&#8217;s making thousands of dollars per day on a $27 eBook.</p>
<p><strong>But he&#8217;s leaving thousands more and &#8212; until I wafted the smelling salts under his nose &#8212; didn&#8217;t even realize it.</strong></p>
<p>We&#8217;re putting together a one time offer of advanced videos for his product.  In the next few weeks I fully expect him to start bathing in Clickbank checks.</p>
<p>And that&#8217;s from one carefully positioned One Time Offer.  The amount of products he can pitch to his eye-wateringly huge list of buyers is frightening.  But all he was concentrating on was getting new prospects to his front-end product.</p>
<p>Don&#8217;t make the same mistake.</p>
<p>Consider your <em>entire </em>sales machine. The money is there for the taking.</p>
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