Sometimes inspiration just falls into my lap.
There I was, banging my head against the keyboard in frustration when an inspirational pdf appeared out of the blue.
My latest project was to write the copy for some pop-up software. Yeah you know, the same stuff that annoyed the heck out of you when you arrived on this blog.
Now using it is one thing, selling it… quite another.
How in the heck do you make pop-up software sound exciting, thrilling even?
Well at first I figured you can’t… it’s all about the testimonials, features and benefits. But there’s no way you can make pop-up software sound compelling, right?
Turns out I was wrong.
My inspiration for turning a simple pop-up ad into a no-holds-barred, rip-roaring rampage of sales copy came in the form of a Skype message.
A certain “underground” copy living legend (who worked alongside Jay Abraham don’t you know) sent me an ad for sh*ts and giggles.
As I read it, the hairs on the back of my neck stood to attention. I got that feeling of nervous excitement in my chest whenever I’m transported by a piece of writing (or is that just me?)
The ad painted gorgeous images in my mind, whipped up woozy feelings of elation in my body.
The subject of this masterly piece of prose? A cordless phone.
The ad was by Drew Kaplan, a true artist in the field. And since I don’t have the rights I daren’t reprint the ad here so you’ll just have to imagine how incredible the writing is.
Suffice to say when I saw what was possible with a cordless phone ad… writing about pop-up software became a walk in the park.
Thanks Drew, you just got me an awesome testimonial.
UPDATE: Just found the ad here —> Message Missile Unleashed
