“Re-issue ! Re-package ! Re-package !” The Smiths – Paint A Vulgar Picture
What do you do when your customers move onto an entirely different model of consuming your product?
If you’re a record company, you scratch your head… refuse to let go of the past… and re-package existing product.
Sounds like a cynical cash-grab?
More like a last-ditch attempt to squeeze extra profit out of their talent.
Either way, for music lovers of my generation? It works!
Record collectors of a certain (ahem) age love packaging, get a kick out of reading lyrics, and long for the days of a tactile experience with their record collection. Sad but true.
It’s a damn shame to walk into HMV or any big record store and see the CDs and vinyl filed away in a darkened corner.
But for a few years yet, there exists a rabid “tribe” of nostalgia-hungry geeks who want their old favorites repcakaged and recycled.