Warning: Most Conversion Optimization Tips Are BS ( Here’s Why! )

Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )Conversion Optimization has become something of a buzzword in the last few years, hasn’t it?

My colleague Len Markidan of Groove said something earlier this year that resonated with me:

It’s sad but true; “increases conversions” has become the cliche rallying cry of hundreds of products around the web.

Unfortunately, it’s not just products. Plenty of blogs peddle “conversion optimization tips” to get you trusting they’re an authority on the subject.

This, in itself, is nothing new. SEO agencies did this 10 years ago, and 5 years ago more people did this with Social Media Marketing…

Warning: Most Conversion Optimization Tips Are BS ( Here’s Why! )

What’s Really Killing Your Conversion Rate?

shark-faceSharks are the menace of the ocean. They have the creepiest beady black eyes, and two rows of teeth. I mean, I’ve been on the Jaws ride at Universal Studios, and it is terrifying. According to this lady, we should just avoid the ocean completely.

But here are the facts: The U.S. averages less than one shark fatality every two years. Despite their fearsome looks and murderous reputation, sharks are fairly harmless.

However, nature is dangerous. Looking at the statistics, I can tell you who the REAL menaces are.

Deer. Deer kill an average of 130 Americans every year. In the time that a shark kills one person in the U.S., deer have killed 260 innocent souls!…

What’s Really Killing Your Conversion Rate?

32 Tools for Conversion Rate Optimization

Qualitative, quantitative, testing, and workflow tools for conversion rate optimization.

Conversion Rate Optimization is one of the most powerful levers for driving online business growth.

The Conversion Rate Optimization process includes quantitative and qualitative data and testing with a scientific approach.

As Peep Laja mentions, “[CRO] tools aren’t as important as knowing what to do with them. Putting a scalpel in someone’s hand doesn’t make them a surgeon.” That said, building a CRO stack won’t make you an expert, but it’s a good place to start when familiarizing yourself with related methodologies…

32 Tools for Conversion Rate Optimization