Not too long ago, I was casually browsing the internet and I saw something really amusing.
I saw an ad displaying the items that were similar to the ones I had viewed just a while earlier on an online store. Later that day, I found the same ad following me on multiple other websites.
It felt like someone who knew about my shopping interests was constantly persuading me to buy those items.
As it turned out, this is exactly what was happening!
The online store was employing a marketing strategy called Retargeting.
I finally bought one of the items from the online store, and it goes without saying, retargeting was instrumental in pushing me towards the purchase…