Today, I’m having one of those talks with a Client.
The kind of talk where one of us (clue: not me) will get more than a little angry.
There may even be — gasp — swear words.
Because sometimes you can’t tell somebody what they WANT to hear…
… You have to tell ‘em what they NEED to hear.
And this is one of those times.
The topic of discussion?
More specifically… the difference between two types of traffic—cold traffic and warm traffic.
My Client refuses to accept there is a difference.
He thinks all traffic is equal.
As Schwarzenegger says in box office turkey “Last Action Hero”…
It’s not his fault necessarily, he just needs to be educated.
Yet… it’s easy to judge and assess other people.
It’s clear from the outside where THEY are making mistakes.
Far harder for US to see what WE are doing wrong.
He’s got his blinders on… have you?