Revenge of The Offer
Over the past 12 months I’ve been involved in at least 20 product launches. And truly irresistible offers have been as rare as hen’s teeth.
And when you consider that piecing together a tremendous offer easily ramps up your chances of a sale… you have to wonder why nobody seems to bother.
Is it a case of there’s nothing new out there… all the good product ideas have already been taken… or is it just laziness?
One thing’s for sure, over on Clickbank they’re taking very seriously some of the more — ahem — over the top copy that masks the crappy offer beneath.
And so I predict that The Offer is about to strike back.
Many copywriters would disagree with me but I personally think the copywriter/marketing consultant should be responsible for…
1) Identifying a great offer…
2) Building up a not-so-great offer into something worth at least double the price you’re asking for…
Case in point…
I’m currently working with a client who is charging $197 for 6 pretty nice pdfs on social media. Now his original copy can be improved. No doubt about that. But the catalyst to much higher conversions will be creating a better offer.
So we’re adding interviews with some of the top CEOs and entrepreneurs in the country… a nifty bit of proprietary software… AND a 30 minute phone call with my client (who really knows his stuff).
Suddenly, the offer becomes damn near irresistible. And we’ve yet more to add.
So look out marketers. It’s time to go back to the “good old days” of crafting offers to die for.
It may be that the days of relying on fancy-pants copy alone are numbered.