The secret to $4.30 EPCs?

Just got an email from a ecstatic Client.

Turns out the guys over at Tao of Badass are promoting a product from our catalog.

You know Tao of Badass right? For YEARS they had the #1 dating product on ClickBank. Unbeatable.

Anyway, here’s the cool part:

They’re scoring a not too shabby $4.30 EPC right now.  They’re over the moon, of course.

For the uninitiated, what does a $4.30 EPC even mean?

EPC stands for earning per click. It is THE METRIC by which affiliates evaluate the success of a promotion. Affiliates will usually be happy if they can get around a buck a click.

For Tao, it means every click they sent to our sales page paid out $4.30 in commissions for them.

And they’re sending THOUSANDS of clicks.

Can you say “JACKPOT?”

So what’s the big secret?  And how can you get similar results?

There are several moving parts here, but let me share a big secret with you right now.

Everybody tends to ask affiliates to send traffic to the SAME sales page.  My advice?

Make a special page JUST for your affiliates.  Even better, make a page for ONE big-dog affiliate at a time.

And I don’t mean rewrite the entire letter, just make a few tweaks.  Make it a limited offer for example.  Add a countdown timer.  Give them money off if they order within ‘x’ days.  Do something to give it some URGENCY.


Think about it.

What can you do to your offer that gets affiliates promoting NOW?


PS: This not my first big win. We have several offers out there that have done well for affiliates this year. Our highest EPC was over $9 as I recall. All done using exactly what I am sharing with you now.

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.