“Tip” vs. “Tool”

A couple years ago, Leadpages.com revealed the insider secret that when it comes to optin forms, a “tool” will outconvert a “tip” any day.

But what outperforms a tool?


Test #2 gives you the answer. It should give you some fresh ideas to test.

In fact, the entire article is a keeper.

– Matt

P.S. The reason I’m sending you this blog post is because their % results closely parallel mine.

It’s quality info, not BS designed to just generate clicks for a day or two.

Kudos, GetResponse.com.

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.