Conversion Rate Optimization Specialist
Take a quick scan of your website. What do you see? If your answer is, “Large blocks of text,” then your website may need a refresh. Website visitors don’t read text, at least not the same way that they may read a book or a newspaper. Instead, they skim text and focus on bold clues that can help them quickly absorb the content.
Perhaps the biggest clue though, is the image on the page. If you have an appealing, relevant, and helpful image on your page, then the visitor is more likely to quickly decide they want to spend time on your content.
Not just any picture will do, though. The picture needs to be contextually relevant. It should be helpful. And, in the best scenarios, it should help build trust between you and the visitor.
Sound difficult? It’s not that bad. Here are a few tips from a conversion rate optimization specialist to help you choose the best pictures for your website…