Who Are You Selling To?

If you want to sell anything successfully… you need to know who you’re selling to.

Of course, with an online sales letter or a direct mail piece, there’s no way to know exactly who’ll be reading your sales pitch. So…

It’s vital you conjure an image in your mind of the specific person who would most benefit from your product.

And I don’t mean some vague picture of ‘a guy in his 30’s who hates his job’. More the kind of guy who…

“Slumps into his office chair and stares at the same pile of paperwork he dreads each day.”

Get a vivid image of who you’re writing to and have a conversation with him…  the sales copy will take care of itself.

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.