A couple years ago, Leadpages.com revealed the insider secret that when it comes to optin forms, a “tool” will outconvert a “tip” any day.
But what outperforms a tool?
Test #2 gives you the answer. It should give you some fresh ideas to test.
In fact, the entire article is a keeper.
P.S. The reason I’m sending you this blog post is because their % results closely parallel mine.
It’s quality info, not BS designed to just generate clicks for a day or two.
Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. But what exactly is it and how can you be better at it?
CRO is a constant process of trial and error, of creating and testing hypotheses. However, a common myth is that testing different button colors or font type to see which converts the most customers is what conversion rate optimization is all about. That’s all fine and dandy, but I’m going to guess that changing a button color isn’t going to give your company, or its website visitors, that “aha!” moment that suddenly converts mass amounts of users.
At its core, CRO is discovering the path a user takes on your site and improving it to create the best and easiest route for a visitor to convert into a customer…