24 hours

Kathy Griffin was singing the blues until recently.

Ever since her inappropriate picture of a decapitated President Trump, she was blackballed from the entertainment industry.

She went from being one of the hottest comedians in showbiz to pariah in 24 hours.

For over a year, she suffered. No gigs, except for a few small venues overseas.

And then she discovered email.

And in her words, in 24 hours she “SOLD OUT Carnegie Hall”…

It gets better.

She sold out Radio City Music Theater, too…

Wow. Now THAT’S a comeback story.

What are you waiting for?

For those who say email marketing doesn’t work, I say you’re just not using it right.

Get with the program.

Hopefully, no matter how bad things are for you right now (and they were pretty bad for Kathy,) this will inspire you to open up an Aweber account and get started.

And if you need help, just hit me up.

Nihil Obstat (“Let nothing stand in your way”),


P.S. The clip you see is from Jeffree Star’s makeup channel.

Jeffery has a HUGE YouTube following (6.8m) and Kathy stopped by for a well-deserved makeover. Just sayin.


It’s interesting, but in a train wreck sort of way.

How To Hit The Top 10 On Clickbank


Saw this message on Facebook today. That’s the 3rd of my Clients to hit the Top 10 on Clickbank in the last month.

Not too shabby.

I often get asked:

“Matt, why don’t you write for your OWN products?  That way you get to keep 100% of the money!”  

Well, yeah it has occurred to me 🙂

But the thing is… I love growing businesses (and taking a piece of the action for my troubles).

That’s what I’m good at.  I don’t want to be dealing with employees or admin or revenue projections.

Besides, right now is a great time to be a copywriter.  Why?

Because more and more marketers are waking up to the fact that high quality marketing is the ULTIMATE point of leverage.

Think about it…

Getting traffic is EASY.  There are countless markets and new ones opening up all the time so creating products isn’t hard if you put some thought into it.

Yet that also means competition is FIERCE.

The only way to stand out?  With your marketing and sales copy.  It’s essential these days.

It’s why last week I had a call with a dating guru who has a huge following on YouTube a big list, countless products, slick design…

… but he’s generating piddly amounts of revenue.

And it’s why I had another call with a very well-known fitness marketer who complained copy is “the biggest hole in his business”.

These guys NEED quality sales copy. It’s that simple.

Master the skill of writing great copy and there’s countless opportunity out there.

My favorite email copywriting course

Want to know my favorite email copy course?

Sorry.  Don’t have one.  Down with the email gurus! 😉

Look, when you write with the outcome I have, you really don’t need a course.

Here’s my email prime directive:

I want every email to be so good that if a subscriber didn’t get it and they found out about it later, they’d say…

“Man, I wish I would’ve seen that!”

I shared this idea with one person on my list and he told me his email results shot up 300% overnight. No joke.

Which is why I’m sharing it with you today.

Ponder that today and the implications it has on your copywriting.

– Matt

P.S. It’s like traffic guru, Tommie Powers says:

“Dude, I read every one of your emails.”

Now you know the reason he and other discriminating marketers do.

P.P.S. Yes, there ARE mechanics to writing emails that fulfill that “man, I wish I would’ve seen that!” outcome. Maybe someday I’ll put together a coaching group group or something.

Let me know if you have an interest.