Why ClickBank Is The New Rock ‘n’ Roll (For Copywriters)

“The rumors of my death have been greatly exaggerated” — Mark Twain.

Gossip and rumor about the future of Clickbank has been flying around forums, blogs and private channels for months now.

Some say it’s gone to the dogs — all the push-button bullshit eroding any credibility it may have had left.

Others say it’s shot itself in the foot by clearing out all the push-button bullshit that was in-fact making people a ton of (unethical?) money.

Me?  I say it’s entering an exhilarating period of rebirth.

Having just seen a webinar and talked with Beau Blackwell on Skype, I’m excited about the future.

For 2 reasons mainly…

1) The Joint Venture contract feature.  I’ve been trying this out for 3 or 4 months now and, from a copywriter’s persepctive, it makes product launches and evergreen projects way more exciting.

In the past, its been so hard to collect commissions owed from clients.  No matter how many contracts they may sign or how much you trust them… it’s far too easy for the client to cut and run with your cash.

The JV contract feature on Clickbank means your owed percentage is automatically depositied directly into your CB account when a sale is made.

Pretty cool.

And this means my preferred was of working… partnering with my clients… just stepped up a level.

2) The B2B markerplace.  The smart-cookies at ClickBank have realized there’s an entire ecosystem built up around CB products.

Copywriters, designers, JV managers, programmers and product creators all contribute.

And in early 2012 there will be a marketplace specifically to showcase their talents.

Plus there’s the up-coming digital product protection… the ability to sell big-ticket items… and — best of all — you’ll soon be able to sell physical products through CB.

Making money on the internet has always been a “people business”.  With these new features ClickBank just blazed a trail.  One I’m more than happy to follow.

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.