It’s What You Say…

… not how you say it.

As a rookie copywriter I used to obsess over my writing style.

Fancy metaphors… word pictures… slick copy skills.

Truth is?  That stuff is all important… but nowhere near as important as what it is you’re communicating beneath the shiny packaging.

It’s what you say, not how you say it.

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.