The ‘Blink’ Approach To Online Sales

Does your sales letter or video pass the ‘Blink’ test?

In Malcolm Gladwell’s thought-provoking book, he puts forward the idea that our best decisions are made instantly.

And you better believe when prospects visit your webpage you have SECONDS (often less) to make an impression — good or bad.

Your graphics, sales copy, video opener, even your domain name all contribute towards that crucial first impression.

Bundle those in with any preconceived ideas your prospects may have about you or your product… plus the competition of 8 other tabs open on their browsers…

… and you’ll see why sales can be lost in the blink of an eye!

First impressions count.  And nowhere more so than online where dozens of distractions vie for our attention 24 hours a day.

Matt is a copywriter, marketing consultant and conversion expert from the UK. Husband to Faye and daddy to Martha and Elliott.

Please note: I reserve the right to delete comments that are offensive or off-topic.