Conversion Optimization has become something of a buzzword in the last few years, hasn’t it?
My colleague Len Markidan of Groove said something earlier this year that resonated with me:
It’s sad but true; “increases conversions” has become the cliche rallying cry of hundreds of products around the web.
Unfortunately, it’s not just products. Plenty of blogs peddle “conversion optimization tips” to get you trusting they’re an authority on the subject.
This, in itself, is nothing new. SEO agencies did this 10 years ago, and 5 years ago more people did this with Social Media Marketing…